Newell, Frederick, 1926-
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. - New York : McGraw-Hill, c2001. - xxii, 330 p. ; 24 cm.
Includes bibliographical references and index.
007137437X (hbk.) 9780071374378 (hbk.)
2001030689
Marketing.
Internet marketing.
HF5415 / .N49 2001
658.84 / NEW 2001
Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell and Katherine Newell Lemon. - New York : McGraw-Hill, c2001. - xxii, 330 p. ; 24 cm.
Includes bibliographical references and index.
007137437X (hbk.) 9780071374378 (hbk.)
2001030689
Marketing.
Internet marketing.
HF5415 / .N49 2001
658.84 / NEW 2001