Iezzi, Teressa.
The idea writers : copywriting in a new media and marketing era / Teressa Iezzi. - 1st ed. - New York : Palgrave Macmillan, c2010. - 213 p. ; 24 cm.
Include bibliographical references and index.
9780230613881 (pbk.)
2010035428
Advertising copy.
Marketing.
HF5825 / .I39 2010
659.144 / IEZ 2010
The idea writers : copywriting in a new media and marketing era / Teressa Iezzi. - 1st ed. - New York : Palgrave Macmillan, c2010. - 213 p. ; 24 cm.
Include bibliographical references and index.
9780230613881 (pbk.)
2010035428
Advertising copy.
Marketing.
HF5825 / .I39 2010
659.144 / IEZ 2010