Asia Pacific University Library catalogue


Kolko, Jon.

Exposing the magic of design : a practitioner's guide to the methods and theory of synthesis / Jon Kolko. - New York : Oxford University Press, c2011. - xvii, 185 p. : ill. ; 24 cm. - Oxford series in human-technology interaction. .

A theory of synthesis -- Sensemaking, frames, models and patterns -- Abductive reasoning -- The value of synthesis in driving innovation -- The culture of synthesis -- Methods for making meaning out of data -- Methods for building an experience framework -- Methods for creating empathy and insight.

9780199744336 (hbk.)

2010036267


Industrial design--Psychological aspects.
Product design.

TS171.4 / .K65 2011

745.2 / KOL 2011