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Sayre, Shay.

Entertainment marketing & communication : selling branded performance, people, and places / Entertainment marketing and communication Shay Sayre. - Int. ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxii, 489 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780132345163 (pbk.) 0132345161 (pbk.)

LCCN: 2007024980

Subjects--Topical Terms:
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Entertainment events--Marketing.--United States
Amusements--Marketing.--United States
Tourism--Marketing.--United States
Recreation--Marketing.--United States
Consumer behavior--United States.
Communication in marketing--United States.

LC Class. No.: GV188.3.U6 / S29 2008

Dewey Class. No.: 790.2 / SAY 2008

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