Freed, Richard C., 1946-
Writing winning business proposals / Richard C. Freed, Shervin Freed, Joseph D. Romano. - 3rd ed. - New York : McGraw-Hill, c2011. - viii, 311 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.
"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover.
9780071742320 (pbk.) 0071742328 (pbk.)
2010026599
015623098 Uk
Proposal writing in business.
Business report writing.
HF5718.5 / .F74 2011
808.06665 / FRE 2011
Writing winning business proposals / Richard C. Freed, Shervin Freed, Joseph D. Romano. - 3rd ed. - New York : McGraw-Hill, c2011. - viii, 311 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.
"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover.
9780071742320 (pbk.) 0071742328 (pbk.)
2010026599
015623098 Uk
Proposal writing in business.
Business report writing.
HF5718.5 / .F74 2011
808.06665 / FRE 2011