Bly, Robert W.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : Henry Holt, c2005. - xvii, 410 p. ; ill. ; 20 cm.
Includes bibliographical references and index.
0805078045 (pbk.) 9780805078046 (pbk.)
2005050345
Advertising copy.
Business writing.
HF5825 / .B59 2006
808.066659 / BLY 2006
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : Henry Holt, c2005. - xvii, 410 p. ; ill. ; 20 cm.
Includes bibliographical references and index.
0805078045 (pbk.) 9780805078046 (pbk.)
2005050345
Advertising copy.
Business writing.
HF5825 / .B59 2006
808.066659 / BLY 2006