Asia Pacific University Library catalogue


Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. - 10th Pearson new int. ed. - Essex, England : Pearson, c2014. - 546 p. : ill. ; 27 cm.

Includes bibliographical references and index.

9781292025322 (pbk.) 1292025328 (pbk.)


Public relations.
Public relations--Study and teaching.

HM1221 / .W55 2014

659.2 / WIL 2014