Asia Pacific University Library catalogue


Haig, Matt.

The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / Matt Haig. - London : Kogan Page, 2001. - xiv, 273 p. : ill. ; 24 cm.

Includes bibliographical references (p. 265-266) and index.

0749435771 (hbk.) 9780749435776 (hbk.)

2004445189

GBA1-W5770


Electronic commerce--Management.
Industrial marketing.

HF5548.32 / .H35 2001

658.054678 / HAI 2001