Henthorne, Tony L.
Study guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong / Tony L. Henthorne. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - v, 398 p. : ill. ; 29 cm.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
9780132389877 (pbk.) 0132389878 (pbk.)
2007000562
Marketing--Problems, exercises, etc.
HF5415 / .H46 2008
658.8 / HEN 2008
Study guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong / Tony L. Henthorne. - 12th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - v, 398 p. : ill. ; 29 cm.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
9780132389877 (pbk.) 0132389878 (pbk.)
2007000562
Marketing--Problems, exercises, etc.
HF5415 / .H46 2008
658.8 / HEN 2008