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Czinkota, Michael R.

Marketing management / Michael R. Czinkota and Masaaki Kotabe. - 2nd ed. - Cincinnati, Ohio : Western College Publishing, 2001. - xxv, 598 p. col. ill. ; 29 cm.

Includes indexes.

ISBN: 0324072651 (hbk.) 9780324072655 (hbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .C95 2001

Dewey Class. No.: 658.8 / CZI 2001

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