Iacobucci, Dawn.
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci. - Nashville, TN : Earlie Lite Books, c2015. - 146 p. : ill. ; 26 cm.
Includes bibliographical references.
9781502901873 (pbk.)
Marketing--Mathematical models.
Marketing--Statistical methods.
Multivariate analysis.
HF5415.2 / .I23 2015
658.83 / IAC 2015
Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci. - Nashville, TN : Earlie Lite Books, c2015. - 146 p. : ill. ; 26 cm.
Includes bibliographical references.
9781502901873 (pbk.)
Marketing--Mathematical models.
Marketing--Statistical methods.
Multivariate analysis.
HF5415.2 / .I23 2015
658.83 / IAC 2015