Asia Pacific University Library catalogue


REN DONGLEI (TP025927)

ANALYSIS OF THE DETERMINANTS OF CUSTOMER LOYALTY IN TELECOMMUNICATION INDUSTRY IN CHINA : A CASE STUDY OF CHINA MOBILE / REN DONGLEI. - Kuala Lumpur : Asia Pacific University, 2014. - 83 p. : ill. ; 30 cm.

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.

PG-20-4217