Friedmann, Susan.
The complete idiot's guide to target marketing / by Susan Friedmann. - New York : Alpha Books, 2009. - xxiv, 325 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781592579037 (pbk.)
2009920703
Target marketing.
Market segmentation.
Marketing research.
Marketing.
HF5415.127 / .F75 2009
658.8 / FRI 2009
The complete idiot's guide to target marketing / by Susan Friedmann. - New York : Alpha Books, 2009. - xxiv, 325 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781592579037 (pbk.)
2009920703
Target marketing.
Market segmentation.
Marketing research.
Marketing.
HF5415.127 / .F75 2009
658.8 / FRI 2009