Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th global ed. - Boston ; London : Pearson, c2013. - 650 p. in various pagings. : col. ill. ; 28 cm.
Formerly CIP. Previous ed.: Boston, Mass.; London: Pearson, 2011.
Includes bibliographical references and index.
9780273767183 (pbk.) 0273767186 (pbk.)
GBB206448 bnb
Marketing--Textbooks.
HF5415 / .A76 2013
658.8 / ARM 2013
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th global ed. - Boston ; London : Pearson, c2013. - 650 p. in various pagings. : col. ill. ; 28 cm.
Formerly CIP. Previous ed.: Boston, Mass.; London: Pearson, 2011.
Includes bibliographical references and index.
9780273767183 (pbk.) 0273767186 (pbk.)
GBB206448 bnb
Marketing--Textbooks.
HF5415 / .A76 2013
658.8 / ARM 2013