Kroc, Ray, 1902-1984.
Grinding it out : the making of McDonald's / by Ray Kroc ; with Robert Anderson. - St. Martin's pbk. ed. - [New York] : St. Martin's Paperbacks, 1987, c1977. - 218 p. : ill. ; 18 cm.
Includes index.
Few entrepreneurs can claim to have actually changed the way we live, but Kroc is one of them. His revolutions in food service, automation, franchising, shared national training and advertising have earned him a place beside the men who founded entire new industries.
0312929870 (pbk.) 9780312929879 (pbk.)
76056878
Kroc, Ray, 1902-1984.
McDonald's Corporation.
Restaurateurs--United States--Biography.
TX910.5 / .K76 1987
647.9573 / KRO 1987
Grinding it out : the making of McDonald's / by Ray Kroc ; with Robert Anderson. - St. Martin's pbk. ed. - [New York] : St. Martin's Paperbacks, 1987, c1977. - 218 p. : ill. ; 18 cm.
Includes index.
Few entrepreneurs can claim to have actually changed the way we live, but Kroc is one of them. His revolutions in food service, automation, franchising, shared national training and advertising have earned him a place beside the men who founded entire new industries.
0312929870 (pbk.) 9780312929879 (pbk.)
76056878
Kroc, Ray, 1902-1984.
McDonald's Corporation.
Restaurateurs--United States--Biography.
TX910.5 / .K76 1987
647.9573 / KRO 1987