Cooper, Robert G.
Product innovation and technology strategy / Robert G. Cooper, Scott J. Edgett. - [USA] Product Development Institute Inc., c2009. - 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781439252246 (pbk.) 1439252246 (pbk.)
New products --Management.
TS155.6 / .C66 2009
658.5 / COO 2009
Product innovation and technology strategy / Robert G. Cooper, Scott J. Edgett. - [USA] Product Development Institute Inc., c2009. - 260 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781439252246 (pbk.) 1439252246 (pbk.)
New products --Management.
TS155.6 / .C66 2009
658.5 / COO 2009