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Palmer, Adrian.

Principles of services marketing / Adrian Palmer. - 6th ed. - Maidenhead : McGraw-Hill Education, c2011. - xvii, 525 p. : ill. ; 25 cm.

Previous ed.: 2008. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780077129514 (pbk.) 0077129512 (pbk.)

Nat. Bib. No.: GBB0B2940 bnb

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HF5415.13 / .P35 2011

Dewey Class. No.: 658.8 / PAL 2011

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