Grewal, Dhruv.
Marketing / Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw-Hill/Irwin, c2012. - xliii, 673 p. : col. ill., maps ; 29 cm.
Includes bibliographical references and indexes.
9780078028830 (hbk.) 0078028833 (hbk.)
2010042318
Marketing.
HF5415 / .G74 2012
658 / GRE 2012
Marketing / Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw-Hill/Irwin, c2012. - xliii, 673 p. : col. ill., maps ; 29 cm.
Includes bibliographical references and indexes.
9780078028830 (hbk.) 0078028833 (hbk.)
2010042318
Marketing.
HF5415 / .G74 2012
658 / GRE 2012