Contemporary strategic marketing /
Ross Brennan ... [et al.].
- 2nd ed.
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008.
- xxiv, 462 p. : ill. ; 25 cm.
Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.
Includes bibliographical references and indexes.
0230507204 (pbk.) 9780230507203 (pbk.)
2007050105
Marketing--Management.
HF5415.13 / .C66 2008
658.8101 / CON 2008
Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.
Includes bibliographical references and indexes.
0230507204 (pbk.) 9780230507203 (pbk.)
2007050105
Marketing--Management.
HF5415.13 / .C66 2008
658.8101 / CON 2008