Keegan, Warren J.
Global marketing / Warren J. Keegan, Mark C. Green. - 7th global ed. - Boston, Mass. ; London : Pearson, c2013. - 592 p. : col. ill., col. maps ; 28 cm.
Includes indexes. Formerly CIP.
9780273766711 (pbk.) 0273766716 (pbk.)
GBB206447 bnb
Export marketing.
International trade.
HF1416 / .K44 2013
658.84 / KEE 2013
Global marketing / Warren J. Keegan, Mark C. Green. - 7th global ed. - Boston, Mass. ; London : Pearson, c2013. - 592 p. : col. ill., col. maps ; 28 cm.
Includes indexes. Formerly CIP.
9780273766711 (pbk.) 0273766716 (pbk.)
GBB206447 bnb
Export marketing.
International trade.
HF1416 / .K44 2013
658.84 / KEE 2013