Asia Pacific University Library catalogue


Downs, Cal W., 1936-

Assessing organizational communication : strategic communication audits / Strategic communication audits Cal W. Downs, Allyson D. Adrian. - New York : Guilford Press, c2004. - xi, 292 p. : ill. ; 25 cm. - The Guilford communication series. .

Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c1988.

Includes bibliographical references (p. 273-280) and indexes.

Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.

1593850107 (pbk.) 9781593850104 (pbk.)

2004003132


Communication in organizations--Auditing.
Management audit.
Communication in management.
Intercultural communication.
Organizational effectiveness--Evaluation.

HD30.3 / .D68 2004

658.45 / DOW 2004