Hayes, Tom.
No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone. - New York : Portfolio, c2009. - viii, 274 p. ; 24 cm.
Includes index.
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
9781591842675 (hbk.)
2009013094
Telemarketing.
Business networks.
Consumer behavior.
HF5415.1265 / .H39 2009
658.872 / HAY 2009
No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone. - New York : Portfolio, c2009. - viii, 274 p. ; 24 cm.
Includes index.
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
9781591842675 (hbk.)
2009013094
Telemarketing.
Business networks.
Consumer behavior.
HF5415.1265 / .H39 2009
658.872 / HAY 2009