Chaffey, Dave, 1963-
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2002 - xxi, 547 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
0273651889 (pbk.) 9780273651888 (pbk.)
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2002
658.872 / CHA 2002
E-business & e-commerce management : strategy, implementation and practice / E-business and e-commerce management Dave Chaffey. - Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2002 - xxi, 547 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
0273651889 (pbk.) 9780273651888 (pbk.)
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2002
658.872 / CHA 2002