Oliver, Paul.
Research / Research for business, marketing and education. Paul Oliver. - Chicago, Ill. : NTC Pub. Group, c1997. - 195 p. : ill. ; 20 cm. - Teach yourself. . - Teach yourself books (Lincolnwood, Ill.) .
Includes bibliographical references (p. 191-192) and index.
Introduction to research -- The nature of research -- The uses of research -- Planning an investigation -- Project design -- Basic research concepts -- Ethical issues -- Methods for collecting data -- Documentary research -- Survey research -- Case-study research -- Interview research -- Analysing your data -- Qualitative data -- Quantitative data -- Presenting your results -- Oral presentations -- Written research reports -- Further research.
0844200158 (pbk.) 9780844200156 (pbk.)
Business--Research.
Marketing research.
Education--Research.
Q180.55.M4 / O45 1997
300.72 / OLI 1997
Research / Research for business, marketing and education. Paul Oliver. - Chicago, Ill. : NTC Pub. Group, c1997. - 195 p. : ill. ; 20 cm. - Teach yourself. . - Teach yourself books (Lincolnwood, Ill.) .
Includes bibliographical references (p. 191-192) and index.
Introduction to research -- The nature of research -- The uses of research -- Planning an investigation -- Project design -- Basic research concepts -- Ethical issues -- Methods for collecting data -- Documentary research -- Survey research -- Case-study research -- Interview research -- Analysing your data -- Qualitative data -- Quantitative data -- Presenting your results -- Oral presentations -- Written research reports -- Further research.
0844200158 (pbk.) 9780844200156 (pbk.)
Business--Research.
Marketing research.
Education--Research.
Q180.55.M4 / O45 1997
300.72 / OLI 1997