Coulter, Mary K.
Strategic management in action / Mary Coulter. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xv, 350 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
0131293885 (pbk.) 9780131293885 (pbk.)
2004018971
Strategic planning.
HD30.28 / .C68 2005
658.4012 / COL 2005
Strategic management in action / Mary Coulter. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xv, 350 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
0131293885 (pbk.) 9780131293885 (pbk.)
2004018971
Strategic planning.
HD30.28 / .C68 2005
658.4012 / COL 2005