Gordon, Adam, 1964-
Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon. - New York : Amacom American Management Association, c2009. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
9780814409121 (hbk.) 0814409121 (hbk.)
2008021606
Business forecasting.
Strategic planning.
Industrial management.
HD30.27 / .G67 2009
658.4012 / GOR 2009
Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon. - New York : Amacom American Management Association, c2009. - x, 294 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
9780814409121 (hbk.) 0814409121 (hbk.)
2008021606
Business forecasting.
Strategic planning.
Industrial management.
HD30.27 / .G67 2009
658.4012 / GOR 2009