Schrage, Michael.
Serious play : how the world's best companies simulate to innovate / Michael Schrage. - Boston, mass. : Harvard Business School Press, 2000. - xxiv, 244 p. ; 24 cm.
Includes bibliographical references (p. [215]-234) and index.
0875848141 (hbk.) 9780875848143 (hbk.)
99023757
Technological innovations--Management--Simulation methods.
HD45 / .S3 2000
658.40352 / SCH 2000
Serious play : how the world's best companies simulate to innovate / Michael Schrage. - Boston, mass. : Harvard Business School Press, 2000. - xxiv, 244 p. ; 24 cm.
Includes bibliographical references (p. [215]-234) and index.
0875848141 (hbk.) 9780875848143 (hbk.)
99023757
Technological innovations--Management--Simulation methods.
HD45 / .S3 2000
658.40352 / SCH 2000