Asia Pacific University Library catalogue


TAN ENG ENG (DH007689)

DEVELOPING A THEORETICAL FRAMEWORK FOR THE IMPLEMENTATION OF (A-CRM) : A CASE STUDY OF A HOTEL IN MALAYSIA / TAN ENG ENG. - Kuala Lumpur : Asia Pacific University, 2014. - 341 p. : ill. ; 30 cm.

A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of M.SC in Technology Management.

PM-26-38