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Burns, Alvin C.,

Marketing research / Alvin C. Burns, Ronald F. Bush. - 7th ed. - Harlow : Pearson, 2014. - 487 p. : ill. ; 26 cm.

Authorised adaptation of the 7th United States edition.

Includes bibliographical references and index.

ISBN: 9780273768517 (pbk.) 0273768514 (pbk.)

Nat. Bib. No.: GBB349213 bnb

Subjects--Topical Terms:
Marketing research--Textbooks.

LC Class. No.: HF5415.2 / .B87 2014

Dewey Class. No.: 658.83 / BUR 2014

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