Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxvi, 347 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
9781285084794 (pbk.) 1285084799 (pbk.)
2012950625
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .F47 2014
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2014. - xxvi, 347 p. : ill. (some col.), map ; 26 cm.
Includes bibliographical references and indexes.
9781285084794 (pbk.) 1285084799 (pbk.)
2012950625
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .F47 2014