Asia Pacific University Library catalogue


YAN YAWEN (TP029964)

A STUDY ON THE FACTORS INFLUENCING PURCHASING DECISION ON FASHION BRAND AMONG NANKAI UNIVERSITY UNDERGRADUATES IN TIANJIN, CHINA / YAN YAWEN. - Kuala Lumpur : Asia Pacific University, 2013. - 94 p. : ill. ; 30 cm.

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Marketing Management.

PG-20-4047