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McQuail, Denis.

Audience analysis / Denis McQuail. - Thousand Oaks, Calif. : Sage Publications, c1997. - x, 166 p. : ill. ; 24 cm.

Includes bibliographical references (p. 151-161) and index.

ISBN: 0761910026 (pbk.) 9780761910022 (pbk.)

Subjects--Topical Terms:
Mass media--Audiences.

LC Class. No.: P96.A83 / M39 1997

Dewey Class. No.: 302.23 / MCQ 1997

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