Prahalad, C. K.
The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy. - Boston, Mass. : Harvard Business School Pub., c2004. - xiii, 257 p. : ill. ; 25 cm.
Includes index.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
1578519535 (hbk.) 9781578519538 (hbk.)
2003016949
Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.
HD41 / .P73 2004
658.4 / PRA 2004
The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy. - Boston, Mass. : Harvard Business School Pub., c2004. - xiii, 257 p. : ill. ; 25 cm.
Includes index.
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
1578519535 (hbk.) 9781578519538 (hbk.)
2003016949
Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.
HD41 / .P73 2004
658.4 / PRA 2004