McDaniel, Carl, Jr.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 12th ed. - [Mason, Ohio?] : South-Western Cengage Learning, c2013. - 1 v. (various pagings) : ill., maps ; 28 cm.
Previous ed.: 2011. "International edition"--Cover and t.p. verso. Formerly CIP.
Includes bibliographical references and index.
9781133273875 (pbk.) 1133273874 (pbk.)
GBB206918 bnb
Marketing.
HF5415 / .M33 2013
658.8 / MCD 2013
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - 12th ed. - [Mason, Ohio?] : South-Western Cengage Learning, c2013. - 1 v. (various pagings) : ill., maps ; 28 cm.
Previous ed.: 2011. "International edition"--Cover and t.p. verso. Formerly CIP.
Includes bibliographical references and index.
9781133273875 (pbk.) 1133273874 (pbk.)
GBB206918 bnb
Marketing.
HF5415 / .M33 2013
658.8 / MCD 2013