Asia Pacific University Library catalogue


The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Handbook of organizational communication International Association of Business Communicators handbook of organizational communication Tamara L. Gillis, editor. - 1st ed. - San Francisco : Jossey-Bass, c2006. - xxix, 546 p. : ill. ; 25 cm.

"This handbook is the fourth edition of a project that began in 1981 as Inside organizational communication. It was published three times under that title (Ruess & Silvis, 1981, 1985; Wann, 1999) ... Here in 2006, the exhaustive collection of articles warranted a new title"--P. xi.

Includes bibliographical references and index.

0787980803 (hbk.) 9780787980801 (hbk.)

2006007075


Communication in organizations--United States.

HD30.36.U5 / I33 2006

658.45 / IAB 2006