Belz, Frank-Martin.
Sustainability marketing : a global perspective / Frank Belz and Ken Peattie. - Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009. - xiv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
9780470519226 (pbk.)
2009005655
Marketing
Sustainability.
HF5415 / .B45 2009
658.802 / BEL 2009
Sustainability marketing : a global perspective / Frank Belz and Ken Peattie. - Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley and Sons, 2009. - xiv, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
9780470519226 (pbk.)
2009005655
Marketing
Sustainability.
HF5415 / .B45 2009
658.802 / BEL 2009