Burgelman, Robert A.
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2001. - xiii, 990 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072312831 (pbk.) 0071189335 (pbk.) 9780071189330 (pbk.)
00040689
Technological innovations--Management.
New products--Management.
High technology industries--Management.
HD45 / .B87 2001
658.514 / BUR 2001
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 3rd ed. - Boston : McGraw-Hill/Irwin, c2001. - xiii, 990 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0072312831 (pbk.) 0071189335 (pbk.) 9780071189330 (pbk.)
00040689
Technological innovations--Management.
New products--Management.
High technology industries--Management.
HD45 / .B87 2001
658.514 / BUR 2001