White, Margaret A.
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. - Student ed. - Mason, OH : Thomson/South-Western, c2007. - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
0324144970 (pbk.) 9780324144970 (pbk.)
2005938050
Technological innovations--Management.
New products--Management.
High technology industries--Management.
HD45 / .W45 2007
658.514 / WHI 2007
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton. - Student ed. - Mason, OH : Thomson/South-Western, c2007. - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
0324144970 (pbk.) 9780324144970 (pbk.)
2005938050
Technological innovations--Management.
New products--Management.
High technology industries--Management.
HD45 / .W45 2007
658.514 / WHI 2007