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Product management & strategy / Product management and strategy Donald R. Lehmann ... [et al.] - Shah Alam, Selangor : McGraw Hill (Malaysia), 2010. - xvi, 384 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789675771170 (pbk.)

Subjects--Topical Terms:
Product management.

LC Class. No.: HF5415.15 / .P76 2010

Dewey Class. No.: 658.56 / PRO 2010

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