CHONG WIN SHEN (TP026529)
EVALUATING FACTORS AFFECTING LUXURY PURCHASE INTENTION AMONG GENERATION Y CONSUMERS IN MALAYSIA / CHONG WIN SHEN. - Kuala Lumpur : Asia Pacific University , 2014 - 78 p. : ill, ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Marketing Management.
PG-20-4525
EVALUATING FACTORS AFFECTING LUXURY PURCHASE INTENTION AMONG GENERATION Y CONSUMERS IN MALAYSIA / CHONG WIN SHEN. - Kuala Lumpur : Asia Pacific University , 2014 - 78 p. : ill, ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Marketing Management.
PG-20-4525