ZUBEIR BHUGELOO (TP027651)
AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA / ZUBEIR BHUGELOO. - Kuala Lumpur : Asia Pacific University , 2014 - 85 p. : ill, ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.
PG-20-4532
AN EXPLANATORY STUDY ON THE USES AND GRATIFICATION THEORY AND SOCIAL MEDIA MARKETING AFFECTING THE ONLINE PURCHASING BEHAVIOR OF CUSTOMERS IN MALAYSIA / ZUBEIR BHUGELOO. - Kuala Lumpur : Asia Pacific University , 2014 - 85 p. : ill, ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (HONS) in: Media Marketing.
PG-20-4532