Asia Pacific University Library catalogue


CHONG TAK SHENG

SOCIAL MEDIA MARKETING INFLUENCES ON THE CONSUMER PURCHASE INTENTION IN MALAYSIA / CHONG TAK SHENG. - Kuala Lumpur : Asia Pacific University, 2015. - 78 p. : ill. ; 30 cm.

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Marketing Management.

PG-20-4605