Asia Pacific University Library catalogue


RANA NADJIB

INFLUENCE OF ONLINE ADVERTISING TOWARDS GENERATION Y PURCHASING BEHAVIOR: THE CASE OF GROUPON MALAYSIA / RANA NADJIB. - Kuala Lumpur : Asia Pacific University, 2015. - 85 p. : ill. ; 30 cm.

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in Media Marketing.

PG-20-4629