LIEW MONG YEE (TP025677)
AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY / LIEW MONG YEE. - Kuala Lumpur : Asia Pacific University, 2015. - 87 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.
PG-20-4736
AN EXPLANATORY STUDY ON PRICE, BRAND AWARENESS AND SOCIAL INFLUENCE TOWARDS SMARTPHONE PURCHASE INTENTION AMONG UNDERGRADUATES IN ASIA PACIFIC UNIVERSITY / LIEW MONG YEE. - Kuala Lumpur : Asia Pacific University, 2015. - 87 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in: Marketing Management.
PG-20-4736