Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 11th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2015. - 419 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780273787136 (pbk.)
2009010869
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2015
658.8342 / SCH 2015
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 11th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2015. - 419 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780273787136 (pbk.)
2009010869
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2015
658.8342 / SCH 2015