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Marshall, Greg W.

Marketing management / Greg W. Marshall, Mark W. Johnston. - 2nd ed. - Boston : McGraw-Hill Irwin, c2016. - 549 p. : col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9789814738637 (pbk.)

LCCN: 2008045879

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M37 2016

Dewey Class. No.: 658.8 / MAR 2016

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