Goodman, John A.
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780814413333 (hbk.) 0814413331 (hbk.)
2008055729
Customer services.
Customer relations--Management.
HF5415.5 / .G66 2009
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman. - New York : AMACOM, c2009. - xiv, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780814413333 (hbk.) 0814413331 (hbk.)
2008055729
Customer services.
Customer relations--Management.
HF5415.5 / .G66 2009