Asia Pacific University Library catalogue


Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, - 11th global ed. - Essex, England : Pearson, c2015. - 624 p. col. ill. ; 26 cm.

Includes bibliographical references and index.

9781292056586 (pbk.) 1292056584 (pbk.)


Public relations.
Public relations--Study and teaching.

HM1221 / .W55 2015

659.2 / WIL 2015