David, Fred R.,
Strategic management concepts: a competitive advantage approach / Fred R. David & Forest R. David, - 16th ed. - Boston : Pearson, c2017. - xxvii, 393 p. : col. ill. ; 28 cm.
Includes index
Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.
9780134153971 (pbk.) 0134153979 (pbk.)
2015040364
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D38 2017
658.4/012 / DAV 2017
Strategic management concepts: a competitive advantage approach / Fred R. David & Forest R. David, - 16th ed. - Boston : Pearson, c2017. - xxvii, 393 p. : col. ill. ; 28 cm.
Includes index
Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index.
9780134153971 (pbk.) 0134153979 (pbk.)
2015040364
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .D38 2017
658.4/012 / DAV 2017