Trott, Paul,
Innovation management and new product development / Paul Trott. - 6th ed. - Harlow : Pearson, c2017. - xxix, 635 p. : ill. ; 25 cm.
Revised edition of the author's Innovation management and new product development, 2012.
Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
9781292133423 (pbk.)
2016028496
Technological innovations--Management.
Industrial management.
Product management.
HD45 / .T76 2017
658.5/75
Innovation management and new product development / Paul Trott. - 6th ed. - Harlow : Pearson, c2017. - xxix, 635 p. : ill. ; 25 cm.
Revised edition of the author's Innovation management and new product development, 2012.
Preface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
9781292133423 (pbk.)
2016028496
Technological innovations--Management.
Industrial management.
Product management.
HD45 / .T76 2017
658.5/75